AISEM/ANIMA forklift’s “White Book” presentation event - EXCEN was there!
The event, which took place on January 22, was indeed a crucial opportunity to take stock of the situation in the forklift industry and its future prospects.
The book, divided into five chapters, offers a comprehensive view of the sector, addressing crucial issues such as communication, sustainability and marketing strategies, as well as providing a detailed economic and financial analysis. In short, the book aims not only to inform, but also to provide useful analytical tools for professionals and students interested in understanding the dynamics and challenges of the forklift sector in Italy.

The participation of EXCEN, along with other major Italian manufacturers in the forklift industry, shows the interest of the major players in the market dynamics and how they are evolving, especially in current time of significant growth.
The increasing performances, reflect a solid willingness to innovate and respond to new market challenges, both nationally and internationally.
These types of events, which provide a detailed overview of trends and perspectives, are essential to guide companies towards more informed strategic decisions in a competitive global context.
Many thanks to Masi and ANIMA Confindustria for the photos publish permission
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